• 13 Jan 2017 10:02 AM | Anonymous member (Administrator)

    Cost Per Case Evaluations in Orange County, CA

    Whether you’ve recently completed your studies or will soon be celebrating 20 years as a paralegal, you know your contributions are crucial to your law firm’s overall success, particularly with the steep competition you face in Orange County. Drafting documents, interviewing claimants, and spearheading research are just a few of the ways you add your skills to the firm’s efforts every day. Examining current marketing choices is another way you can contribute, and a cost-per-case analysis via a monthly metric is perhaps the most beneficial, since it generates actionable data.

    Marketing Investment Data: Cost per Case

    In the simplest terms, cost per case (CPC) is the money a law firm spends on a specific marketing method, divided by the number of new clients that marketing effort generates.

    Marketing Dollars Spent ÷ Number of New Clients = Cost per Case

    Some cases cost nothing in terms of marketing dollars, while others will encompass a large portion of your firm’s marketing budget. In the instance of $0 cases, word-of-mouth, or a recommendation from another client, typically brings in these new clients. This is the ideal scenario, as it costs your firm nothing while generating revenue.

    Word-of-mouth marketing only accounts for a portion of new clientele though, no matter how good a firm’s reputation. Analyzing other marketing strategies and advertising venues is therefore essential for making informed spending decisions. CPC lets your firm determine which legal marketing efforts generate the best profits and which may be sucking money from your budget while showing few or no returns.

    Billboard Advertisement and CPC Analysis

    Your firm strives to minimize marketing costs while maximizing profits realized through marketing efforts. High volume exposure is key, but so is strategically targeted advertising. From a CPC perspective, a billboard satisfies both goals. When well placed, it offers high exposure for your firm’s message, which in turn boosts the potential of signing new clients as a result.

    According to the L.A. Times, Orange County and other Greater Los Angeles residents spend between 50 and 100 hours per year just idling in traffic on city freeways, and total commuting hours per week averages in at about 30, according to the U.S. Census Bureau and other sources. These figures, even as high as they are, don’t account for all time spent behind the wheel either.

    Reaching prospective clients means putting your firm’s message where they’re not only most likely to see it, but also most likely to act on it. Forbes reports the average driver looks at every billboard he or she passes on the road. Looking at and acting on an advertisement are vastly different things though. Or are they? In fact, nearly 70% of drivers contemplate buying choices while on the road, which means a well-placed billboard puts your firm’s message in plain view of consumers who are aren’t just zipping past or glancing at an ad. These drivers are mulling over how they’ll spend their money. 

    According to billboard giant, Lamar Advertising, prices vary greatly by location, but Orange County and the surrounding area offers a wide selection of venues from which to choose. For example, Lamar’s holdings include a 6’ by 12’, poster billboard near the intersection of 1st Street and Harbor Boulevard in Santa Ana. Because this board catches the eye of more than 62,000 drivers per week, it offers ample local and some commuter exposure for your firm at a monthly cost of around $850.

    The price of the billboard is only one factor to consider though. The area of law in which your firm focuses matters too and must be considered in conjunction with CPC when making smart marketing decisions.

    For instance, A Social Security attorney receives an average payout of $3,000 upon closing a case, while a personal injury lawyer often earns $10,000 or more per case. If both attorneys advertised with the Santa Ana billboard and signed two new clients per month from their marketing efforts, their CPC would likely be the same: $425.

    The return on investment would be significantly higher for the personal injury firm though, since settlements in this area of law are significantly higher. A Social Security firm, or any other firm with lower settlements, may not want to continue with the ad. Provided your firm sees a CPC of around 15% of the settlement generated, the marketing effort is generally considered a practical and profitable choice.

    Posing the Critical Question: How Did You Hear of Our Firm?

    Online advertising platforms often allow you to quickly determine client-sourcing data. Offline marketing efforts, like outdoor ads, radio spots, TV commercials, and billboards require a little more effort on your part. For every prospective client that calls or drops by your office, you must ask: “How did you hear of our firm?” With this simple question, you dig down into the details necessary for generating your CPC and making a critical evaluation of profitability with your current marketing methods.

    Deanna Power


  • 09 Nov 2016 12:50 PM | Anonymous member (Administrator)

    Click here to view the UCI Extension Fall Paralegal Program flyer. 

    For more information, please contact:

    Gino Cho, Program Representative at

  • 12 Sep 2016 4:26 PM | Anonymous member (Administrator)

    Dear Members and Friends of Orange County WiE:

    RSVP for our September meeting by replying to this email. We encourage you to invite women from your professional and personal circles with an interest in WiE.

    Date:          September 20, 2016

    Time:          12:00 p.m.-1:00 p.m.

    Location:   Stradling, Yocca, Carlson & Rauth, P.C.

                        660 Newport Center Drive, Suite 1600

                        Newport Beach, CA 92660

    Please remember to bring your gently worn, used or new shoes to the September and October WiE meetings for our charity fundraiser benefiting Aussie Rescue SoCal, Inc.  See the attached flyer for details.  Thank you for your help!

     We are pleased to announce that our September lunch sponsor and presenter will be Jeremiah Kelman, Co-Founder and President of Everchron, a software company that provides next-generation litigation case management solutions.  The presentation is entitled Going Beyond E-Discovery: Improving Team Collaboration and Efficiency With Litigation Management Software.

    Some of Everchron's key features are:

    • Chronologies: Connect your key documents, facts, and witnesses in a dynamic chronology that is always up to date.
    • Automated Witness Files: Witness files are automatically generated and optimized by linking individual witnesses with key evidence and case documents.
    • Witness Analytics: Uncover connections between witnesses based on their involvement in the case, their relationships with each other, and other pertinent facts and issues.
    • Team Collaboration: Annotate, comment on, and share case documents with contributors within your organization and also outside it—like clients, experts, or co-counsel.
    • Master File: EverChron provides an intuitive filing system for litigation documents. Legal teams can quickly filter the master file to find exactly what they need, without the typical noise in a document management system or network drive.
    • Data Integrations: Legal teams can get updated access to any docket on PACER, as well as proceedings before the ITC, PTAB, or TTAB.

    Please see the attached brochure for more detailed information about Everchron.  



    **As a result of some issues with our contact list from national WiE, some of you may not have received our previous meeting notices, especially if you registered with WiE over a year ago.  We are working to make sure we have a complete contact list and we look forward to seeing you at our September meeting.  Please take a moment to confirm that your registration and membership information is up to date at**


     Also, continuing thanks to Stradling for hosting our meetings.



    We look forward to seeing you on September 20!


    Thank you,


    Board of Directors

    Orange County Chapter

    Women in eDiscovery


  • 15 Aug 2016 1:43 PM | Anonymous member (Administrator)

    Click here to view the UCI Extension Fall Paralegal Program flyer. 

    For more information, please contact:

    Gino Cho, Program Representative at

  • 11 Jul 2016 8:57 AM | Anonymous member (Administrator)

    Orange County Women in eDiscovery ("WiE") is excited to announce that Katherine Hammersly will be delivering a presentation on changes and updates to the FRCP. 

    Ms. Hammersly is counsel in Stradling’s Compliance & Corporate Governance and Securities Litigation Practices.

    Please note:  The presentation will qualify for MCLE credit.  

    We encourage you to invite women from your professional and personal circles who you believe would benefit from this month’s meeting topic and/or enjoy participating in Women in eDiscovery.  The person who brings the most invitees wins a bottle of wine!

    Date:                 Tuesday, July 19, 2016

    Time:                 12:00 p.m. - 1:00 p.m.

    Location:           Stradling Yocca Carlson & Rauth, P.C.       

                              660 Newport Center Drive, Suite 1600

                              Newport Beach, CA 92660

    To RSVP, please email Joy Murao at






  • 05 Jul 2016 9:47 AM | Anonymous member (Administrator)

    OCPA members may attend the meeting at the ICAP membership price of $15 (includes dinner). For more information, please contact Connie S. Johnson, CAPA President at

    Click her for EVENT FLYER

  • 16 Jun 2016 12:45 PM | Anonymous member (Administrator)

    Click here to view the UCI Extension Summer Paralegal Program flyer. 

    For more information, please contact:

    Gino Cho, Program Representative at

  • 14 Jun 2016 9:21 AM | Anonymous member (Administrator)


    Wednesday, June 15, 2016   5:30 PM - 8:00 PM


    Please join us for the very special presentation by Attorney, James M. Crawford: People v. Rodriguez, an inside look at the OC Informant Scandal.

    Mr. Crawford is a well-respected Criminal Defense and Appellate Law Lawyer who recently made the headlines when a D.A.'s investigator attacked him outside an Orange County Courtroom. The attack occurred just days after Crawford won a new trial for Henry Rodriguez; over the strenuous objections of Rackauckas' staff after Superior Court Judge Thomas M. Goethals determined law enforcement authorities had sabotaged the defendant's fair trial rights with the illegal, secret use of a snitch. That outcome is one of the numerous courthouse victories stemming from Assistant Public Defender Scott Sanders' historic investigation into snitch abuses tainting dozens and dozens of cases. Sanders' work has earned nationwide cries for the U.S. Department of Justice to probe both Sheriff Sandra Hutchens' operations as well as Rackauckas'.

    Ruffling feathers is part of our business, but physical altercations are not what any of us expect in the Courthouse for doing our jobs. A black eye and the civil suit will not detract Mr. Crawford from doing what he does best, protecting defendant’s rights. We are grateful to him for his zealous work on behalf of the local defense community and for sharing his knowledge with this very timely and relevant presentation about how jail house informants affect all our clients and what can be done to protect our clients’ rights.

    This event is generously hosted by our sponsors - please call upon them when the need arises.

    Appetizers and open bar on a first come, first served basis.

    Bring friends and associates.

    Please take a moment to click on the link to RSVP just so we know you are coming.

    This event is free to everyone.


    Radisson Hotel, Newport Beach 
    View Map

    Register Now

    Register Now

  • 18 Apr 2016 8:59 PM | Anonymous member (Administrator)

    Women in eDiscovery (WiE) is launching a new Orange County Chapter.  

    The first meeting is scheduled for:

    - Date: Tuesday, April 26th @ 12:00 PM

    - Location: Stradling Yocca Carlson & Rauth, P.C. 

                      660 Newport Center Drive, Suite 1600           

                      Newport Beach, CA 92660 

    - Food Sponsor:  Stradling Yocca Carlson & Rauth, P.C.

    To RSVP and for more information, please visit  


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