• 30 Jan 2017 8:43 AM | Anonymous member (Administrator)

    Click here to view the UCI Extension Fall Paralegal Program flyer. 

    For more information, please contact:

    Gino Cho, Program Representative at

  • 13 Jan 2017 10:03 AM | Anonymous member (Administrator)



    Distinguished Personal Injury Trial Lawyer, Certified legal Specialties, Civil Trial Specialist, National Board of Trial Advocacy, Civil Pretrial Practice Advocate, National Board of Trial Advocacy.


    January 18, 2017

    5:30 P.M-networking

    6:00 P.M. to 7:00 P.M. program

    One Hour of MCLE


    Whittier Law School (New Location!)

    Room 1

    3333 Harbor Boulevard

    Costa Mesa, CA 92626

    Anyquestions contact John Cogorno, President the Newport Harbor Bar Association, 714-892-2936


    For Parking enter from either Harbor Blvd. on the east side of the campus or from Sunflower at the rear on the north side of the campus.


     Go to Website to make reservation

  • 13 Jan 2017 10:02 AM | Anonymous member (Administrator)

    Cost Per Case Evaluations in Orange County, CA

    Whether you’ve recently completed your studies or will soon be celebrating 20 years as a paralegal, you know your contributions are crucial to your law firm’s overall success, particularly with the steep competition you face in Orange County. Drafting documents, interviewing claimants, and spearheading research are just a few of the ways you add your skills to the firm’s efforts every day. Examining current marketing choices is another way you can contribute, and a cost-per-case analysis via a monthly metric is perhaps the most beneficial, since it generates actionable data.

    Marketing Investment Data: Cost per Case

    In the simplest terms, cost per case (CPC) is the money a law firm spends on a specific marketing method, divided by the number of new clients that marketing effort generates.

    Marketing Dollars Spent ÷ Number of New Clients = Cost per Case

    Some cases cost nothing in terms of marketing dollars, while others will encompass a large portion of your firm’s marketing budget. In the instance of $0 cases, word-of-mouth, or a recommendation from another client, typically brings in these new clients. This is the ideal scenario, as it costs your firm nothing while generating revenue.

    Word-of-mouth marketing only accounts for a portion of new clientele though, no matter how good a firm’s reputation. Analyzing other marketing strategies and advertising venues is therefore essential for making informed spending decisions. CPC lets your firm determine which legal marketing efforts generate the best profits and which may be sucking money from your budget while showing few or no returns.

    Billboard Advertisement and CPC Analysis

    Your firm strives to minimize marketing costs while maximizing profits realized through marketing efforts. High volume exposure is key, but so is strategically targeted advertising. From a CPC perspective, a billboard satisfies both goals. When well placed, it offers high exposure for your firm’s message, which in turn boosts the potential of signing new clients as a result.

    According to the L.A. Times, Orange County and other Greater Los Angeles residents spend between 50 and 100 hours per year just idling in traffic on city freeways, and total commuting hours per week averages in at about 30, according to the U.S. Census Bureau and other sources. These figures, even as high as they are, don’t account for all time spent behind the wheel either.

    Reaching prospective clients means putting your firm’s message where they’re not only most likely to see it, but also most likely to act on it. Forbes reports the average driver looks at every billboard he or she passes on the road. Looking at and acting on an advertisement are vastly different things though. Or are they? In fact, nearly 70% of drivers contemplate buying choices while on the road, which means a well-placed billboard puts your firm’s message in plain view of consumers who are aren’t just zipping past or glancing at an ad. These drivers are mulling over how they’ll spend their money. 

    According to billboard giant, Lamar Advertising, prices vary greatly by location, but Orange County and the surrounding area offers a wide selection of venues from which to choose. For example, Lamar’s holdings include a 6’ by 12’, poster billboard near the intersection of 1st Street and Harbor Boulevard in Santa Ana. Because this board catches the eye of more than 62,000 drivers per week, it offers ample local and some commuter exposure for your firm at a monthly cost of around $850.

    The price of the billboard is only one factor to consider though. The area of law in which your firm focuses matters too and must be considered in conjunction with CPC when making smart marketing decisions.

    For instance, A Social Security attorney receives an average payout of $3,000 upon closing a case, while a personal injury lawyer often earns $10,000 or more per case. If both attorneys advertised with the Santa Ana billboard and signed two new clients per month from their marketing efforts, their CPC would likely be the same: $425.

    The return on investment would be significantly higher for the personal injury firm though, since settlements in this area of law are significantly higher. A Social Security firm, or any other firm with lower settlements, may not want to continue with the ad. Provided your firm sees a CPC of around 15% of the settlement generated, the marketing effort is generally considered a practical and profitable choice.

    Posing the Critical Question: How Did You Hear of Our Firm?

    Online advertising platforms often allow you to quickly determine client-sourcing data. Offline marketing efforts, like outdoor ads, radio spots, TV commercials, and billboards require a little more effort on your part. For every prospective client that calls or drops by your office, you must ask: “How did you hear of our firm?” With this simple question, you dig down into the details necessary for generating your CPC and making a critical evaluation of profitability with your current marketing methods.

    Deanna Power


  • 09 Nov 2016 12:50 PM | Anonymous member (Administrator)

    Click here to view the UCI Extension Fall Paralegal Program flyer. 

    For more information, please contact:

    Gino Cho, Program Representative at

  • 12 Sep 2016 4:26 PM | Anonymous member (Administrator)

    Dear Members and Friends of Orange County WiE:

    RSVP for our September meeting by replying to this email. We encourage you to invite women from your professional and personal circles with an interest in WiE.

    Date:          September 20, 2016

    Time:          12:00 p.m.-1:00 p.m.

    Location:   Stradling, Yocca, Carlson & Rauth, P.C.

                        660 Newport Center Drive, Suite 1600

                        Newport Beach, CA 92660

    Please remember to bring your gently worn, used or new shoes to the September and October WiE meetings for our charity fundraiser benefiting Aussie Rescue SoCal, Inc.  See the attached flyer for details.  Thank you for your help!

     We are pleased to announce that our September lunch sponsor and presenter will be Jeremiah Kelman, Co-Founder and President of Everchron, a software company that provides next-generation litigation case management solutions.  The presentation is entitled Going Beyond E-Discovery: Improving Team Collaboration and Efficiency With Litigation Management Software.

    Some of Everchron's key features are:

    • Chronologies: Connect your key documents, facts, and witnesses in a dynamic chronology that is always up to date.
    • Automated Witness Files: Witness files are automatically generated and optimized by linking individual witnesses with key evidence and case documents.
    • Witness Analytics: Uncover connections between witnesses based on their involvement in the case, their relationships with each other, and other pertinent facts and issues.
    • Team Collaboration: Annotate, comment on, and share case documents with contributors within your organization and also outside it—like clients, experts, or co-counsel.
    • Master File: EverChron provides an intuitive filing system for litigation documents. Legal teams can quickly filter the master file to find exactly what they need, without the typical noise in a document management system or network drive.
    • Data Integrations: Legal teams can get updated access to any docket on PACER, as well as proceedings before the ITC, PTAB, or TTAB.

    Please see the attached brochure for more detailed information about Everchron.  



    **As a result of some issues with our contact list from national WiE, some of you may not have received our previous meeting notices, especially if you registered with WiE over a year ago.  We are working to make sure we have a complete contact list and we look forward to seeing you at our September meeting.  Please take a moment to confirm that your registration and membership information is up to date at**


     Also, continuing thanks to Stradling for hosting our meetings.



    We look forward to seeing you on September 20!


    Thank you,


    Board of Directors

    Orange County Chapter

    Women in eDiscovery


  • 15 Aug 2016 1:43 PM | Anonymous member (Administrator)

    Click here to view the UCI Extension Fall Paralegal Program flyer. 

    For more information, please contact:

    Gino Cho, Program Representative at

  • 11 Jul 2016 8:57 AM | Anonymous member (Administrator)

    Orange County Women in eDiscovery ("WiE") is excited to announce that Katherine Hammersly will be delivering a presentation on changes and updates to the FRCP. 

    Ms. Hammersly is counsel in Stradling’s Compliance & Corporate Governance and Securities Litigation Practices.

    Please note:  The presentation will qualify for MCLE credit.  

    We encourage you to invite women from your professional and personal circles who you believe would benefit from this month’s meeting topic and/or enjoy participating in Women in eDiscovery.  The person who brings the most invitees wins a bottle of wine!

    Date:                 Tuesday, July 19, 2016

    Time:                 12:00 p.m. - 1:00 p.m.

    Location:           Stradling Yocca Carlson & Rauth, P.C.       

                              660 Newport Center Drive, Suite 1600

                              Newport Beach, CA 92660

    To RSVP, please email Joy Murao at







              @OC_Paralegal         @ocparalegal
OCPA is a State Bar of California MCLE Provider

Copyright © 2020 Orange County Paralegal Association. All Rights Reserved.

Privacy Policy  Terms of Use

Powered by Wild Apricot Membership Software